National Advertising Council Approves General Mills’ Claim For Progresso Light Soups

July 26, 2011

The National Advertising Division of the Council of Better Business Bureaus has approved General Mills’ advertising claim that its Progresso Light Soups are “Now Even Better,” despite a challenge from the Campbell Soup Co., according to 

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Confections, cookies, pastries

General Mills Inc.

May 6, 2013
General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $14.9 billion. It has more than 100 U.S. consumer brands...