General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $14.9 billion. It has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker, Nature Valley, Fiber One and Chex Mix snacks; and Progresso ready-to-serve soups.
