General Mills Inc.

Minneapolis, MN 55426


About General Mills Inc.


One General Mills Blvd
Minneapolis, MN 55426
United States

More Info on General Mills Inc.

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General Mills is a leading global manufacturer and marketer of consumer foods products, with annual worldwide net sales of $14.9 billion. It has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. Included in the U.S. portfolio are some of the nation's most popular brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker, Nature Valley, Fiber One and Chex Mix snacks; and Progresso ready-to-serve soups.

Products and Press Releases

Sweetrewards 10361499
Candy, gum, fruit/gummy snacks

Betty Crocker® Sweet Rewards® Turtle Bar

Sept. 16, 2011
Now available in vending, General Mills has introduced the Betty Crocker® Sweet Rewards® Turtle bar, the first ready-to-eat treat from the iconic Betty Crocker brand. Each bite...
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Confections, cookies, pastries

General Mills Fiber One® 90-Calorie Brownies

Sept. 14, 2011
General Mills has introduced Fiber One® 90-Calorie Brownies, the first baked good offering in the successful Fiber One® line of products. Available in Chocolate Fudge Brownie ...
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Fiber One

June 22, 2011

Articles & News


Oct 07 News

Nov. 26, 2018
For Daily News Updates, go to
Flooding has cost an estimated $1 billion in damage in Cedar Rapids, Ia. alone.

July 2008 Print News

Nov. 26, 2018
Vending Market Watch News
James Herr

May 2012 News

Nov. 26, 2018
News for the vending industry in print

April 2012 News

Nov. 26, 2018
Senate bill to phase out $1 bill, promote dollar coin A bipartisan group of U.S. senators led by Tom Harkin,D-Ia., and John McCain,R-Ariz., introduced legislation to phase out...

The Case For Vending, Part 3: Product Manufacturers Value Vending, but Face Challenges

July 22, 2014
Consumer product manufacturers see vending as a way to grow sales, despite a lack of promotional options and insufficient consumer sales data.
Sylvia comes to the market every day, but she rarely did when it was a bank of vending machines. She says the quality is better now, as well as the variety. 'It's been really great,' she said.

How To Grow Micro Market Sales

July 9, 2013
Operators have seen success with micro markets by offering fresh food and providing a retail-like venue for customers to enjoy. However, going forward, operators will have to ...
Micro Market 1 Breakroom Provi 10877272

Secrets To Micro Market Category Management

Feb. 4, 2013
Micro markets are changing the face of the vending industry. They are transforming the way vending operators serve their customers. However, at the most basic level, a micro market...
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Candy, gum, fruit/gummy snacks

2012 Readers Choice New Products of the Year

April 27, 2012
The contest for NEW products of the year ran a little differently 2012. Only products released from March 2011 through December 2011 were eligible. The products descriptions were...
Unique salted snacks, such as those paired with a coupon, have done well in the larger size packages in vending.
Candy, gum, fruit/gummy snacks

What happened to large size snacks?

April 2, 2012
The higher prices of large serving size (LSS) vend products were supposed to provide vending operators with higher profits. However, the recession, and perhaps the selection constraints...
Broker of the YearDavid Gellman Gellman Associates

Broker of the Year: David Gellman, Gellman Associates, Norristown, Pa.

Dec. 4, 2008
David Gellman has witnessed a lot of change in his years as a broker. He says brokers must continue to be innovative and resourceful to help operator customers succeed.


Grace Gilbertson

Marketing Manager

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All content from General Mills Inc.

Mark Kelley Hi Rez 11266994
Micro Market

Item Product Reporting In Micro Markets And Beyond – It’s A 'Brave New World', Or Is It?

Dec. 5, 2013
For a recent Automatic Merchandiser article that talked about top-selling products in the micro market, AM contacted major suppliers to find insights on individual companies’ ...
Distributor of the Year Nancy Woodham, Vistar Vend Source Inc., Phoenix, Ariz.

Distributor of the Year: Nancy Woodham, Vistar Vend Source Inc., Phoenix, Ariz.

Dec. 4, 2008
Nancy Woodham remains optimistic for vending operators thanks to technology. She looks forward to helping operators maximize new marketing opportunities.
View a larger chart in PDF format.

For Better Hiring, Consider Professional Pre-screening

Oct. 24, 2007
Pre-screening tools can almost triple an employer's chances of hiring a quality employee.
Cafection Enterprises Inc.

NAMA Equipment & Product Showcase

Jan. 1, 2006
The following products were introduced at the NAMA National Expo in Atlanta, Ga.
( The Swanson Corp., based in Omaha, Neb., tags products for both low-carb and low-fat content in its Right Course program.)

Vendors Respond to Public Concern About Nutrition With More Education Initiatives

April 1, 2005
Major product manufacturers develop products that fit stricter nutrition guidelines.

NAMA Expo Product Report

Jan. 1, 2005
From candy and ice cream to hot beverages, a look at some of the new product from the Expo