Sour Patch Kids extends brand offering with strip candy

Sour Patch Kids debuted a new product that pairs its familiar sour-sweet taste with a chewy, ribbon-style format. For convenience services operators, the new format adds a recognizable brand option for vending and micro markets, with national distribution expected in 2026.
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Sept. 5, 2025
Mondelēz International
Sour Patch Kids Strips from Mondelēz International

Sour Patch Kids debuted a new product that pairs its familiar sour-sweet taste with a chewy, ribbon-style format. Sour Patch Kids Strips are offered in five fan-favorite flavors — Lemon, Lime, Orange, Redberry and Blue Raspberry.

“We are excited to deliver a refreshing take on the popular belt candy format,” said Carly Stern, brand manager at Mondelēz International, in a release. “This format gives our fans a fresh, playful way to enjoy the flavors they crave.”

Packaged in a 3.5oz peg bag, the candies from Mondelēz International debut at Target in September before being distributed nationally in 2026.