Airheads adds Very Berry flavor
Airheads Xtremes Very Berry Belts and Bites combine ripe berry flavors with a tangy twist, delivering a bold and balanced taste for those looking for a sweet and sour candy. Made by Perfetti Van Melle USA Inc., the Xtremes Very Berry Belts 2oz packs are available for shipping in May, and 6oz Bites will be available in November 2025.
What they are saying
“We’re thrilled to introduce our newest flavor innovation, Very Berry, to build upon the success of Airheads Xtremes,” said Chris Borges, non-chocolate category director for Perfetti Van Melle North America. “This playful new twist brings a fresh burst of flavor to our popular Belts and Bites candy to satisfy consumers’ sweet and sour craving in a chewy, soft texture that’s just plain fun to eat anytime, anywhere.”
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