M&M’S® Brand Chocolate Bar

March 21, 2013

Now consumers can satisfy their love of chocolate bars with the M&M’S® Brand Candies they’ve grown up with. Introducing the M&M’S® Chocolate Bar, made with the best quality, creamy, smooth milk chocolate and the colorful candy fun of the M&M’S® Brand.

Consumers gave the product a thumbs up during new product development. M&M’S® Chocolate Bar earned 70 percent purchase interest and ranked top in performance across all other measures, including uniqueness and trial.

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