Storck USA L.P., the American division of the international candy maker, announced the introduction of a new line of vend bags, featuring three of its most popular brands – Werther’s Original®, RIESEN®, and Mamba®. The 2.1 oz bags were previewed at the NAMA OneShow in April 2011, and received excellent reviews from operators throughout the country.
Each brand appeals to a unique demographic – Werther’s Original has a strong adult women customer base, RIESEN is a favorite of adult men, and Mamba is popular with kids and young adults.
Storck USA has retained Burdette Beckmann, Inc., a national full service sales agency to the confectionery industry, to support Storck’s launch in vending. For more information contact your Burdette Beckmann representative or John Hough, Storck USA specialty channels manager, at 312-804-4366 or john.hough@us.storck.com.
