Mars Reformulated 3 MUSKETEERS® Bar With Richer Chocolate Taste

May 4, 2011

3 MUSKETEERS® Bar fans are in store for a richer chocolate taste experience in their favorite candy bar. Mars has reformulated the classic light and fluffy taste of 3 MUSKETEERS® Bar to deliver a richer chocolate experience. Taste is the leading driver of sales for 3 MUSKETEERS® Bar, and this new enhancement still satisfies as a lighter candy bar (45 percent less fat) while increasing the chocolate appeal among consumers.

Mars will communicate this richer chocolate taste experience with a unique and engaging marketing approach that includes compelling advertising, social media, coupons, and in-store support.

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