M&M'S Super Bowl LV ad emphasizes the power of fun and humor

Feb. 5, 2021
The iconic Mars Wrigley brand features Dan Levy alongside M&M'S 'spokescandies' in new spot seeking to make people smile

This week M&M'S unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday's Big Game. The new commercial features Emmy award-winning actor Dan Levy, as well as three of the brand's iconic spokescandies – Ms. Green, Ms. Brown and Red – and highlights how fun, humor and a few M&M'S have the power to help bring us closer together.

Fans can view the spot on YouTube and at MMS.com/Superbowl.

Titled "Come Together," the spot features a variety of relatable "wow, I really shouldn't have done that" scenarios and the people in them choosing to make it better with a bag of M&M'S. Like the person who kicked your airplane seat when you tried to recline, or the friends who botched their gender reveal party, or even the guy who can't stop mansplaining, no matter how hard he tries. The new ad was created by BBDO New York.

"I always try to take part in well-intentioned campaigns with brands that align with my sense of humor, so this ad was a perfect fit," said Levy of his appearance in the spot. "One of the things I loved most about this campaign was the message about how something small – like sharing M&M'S – can help bring people together."

The full 30-second spot will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7. This will be M&M'S sixth Super Bowl ad in the past decade.


[Photo: Mars Wrigley]
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