The Hershey Company Debuts Fourth And Newest Flavor, Hershey’s Gold

Nov. 16, 2017

HERSHEY, Pa., Nov. 01, 2017 (GLOBE NEWSWIRE) -- The Hershey Company (NYSE:HSY), the leading manufacturer in United States confection1, announces the official launch of Hershey’s Gold bars, the fourth flavor in the history of the iconic brand. Its launch date is in celebration of the brand’s official sponsorship of the United States Olympic Committee (USOC) and the significance of today marking the 100-Day countdown to the PyeongChang 2018 Olympic Winter Games. 

A Shining Introduction 
For the fourth time in the company’s history, Hershey is announcing a new flavor to their namesake portfolio, Hershey’s Gold. The new bars are a caramelized creme that feature salty peanut and pretzel bits to give consumers a sweet, buttery taste that is topped off with a creamy and crunchy finish. Hershey’s flavor history began in 1900 with the launch of its iconic milk chocolate bar, followed by Hershey’s Special Dark chocolate in 1939. It wasn’t until 1995, 56 years later, that the company introduced Hershey’s Cookies ‘n Creme. Now in 2017, the iconic Hershey’s brand will launch Hershey’s Gold, the first mass-market, golden creme confection in the U.S. 

“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” said Melinda Lewis, senior director/general manager, Hershey’s Franchise at The Hershey Company. “We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste. The launch of Hershey’s Gold will introduce Americans to a new flavor and a new experience unlike any others before.” 

The development of the new product stemmed from consumer demand for new ways to experience the iconic brand. Trends also show the rising popularity of crunchy multi-textured candy. With Hershey’s Gold bars, the company recognized that consumers favor a complex combination of ingredients, which led to the unique variation of sweet and salty, crunchy and creamy. 

Over the past century, The Hershey Company has introduced innovations driven by consumer demand, while still maintaining the legacy of its iconic brands. Hershey’s Gold bars are the fourth flavor profile for the leading confectioner in more than 100 years and positions Hershey as one of the top innovators in the food and beverage industry, underscoring the legacy of its founder Milton Hershey.   

Apolo Ohno & Rico Roman Join Team Hershey’s as Brand Ambassadors 
In support of the Hershey’s Gold bars launch, and as a partner of Team USA, Hershey’s brand proudly welcomes Apolo Ohno, two-time Olympic Gold medalist and the most decorated American Winter Olympic athlete of all time, and Rico Roman, 2014 Paralympic Winter Games Gold medalist, Army Veteran and 2018 Paralympic Hopeful, to its athlete roster of brand ambassadors. In the lead up to, and during the Olympic and Paralympic Winter Games, both Ohno and Roman will serve as Team Hershey’s athletes and inspire consumers nationwide to embrace the Olympic and Paralympic spirit with the new Hershey’s Gold bars. In addition, Simone Biles, five-time Olympic medalist, who joined Team Hershey’s in advance of the Rio 2016 Olympic Games, will help debut and celebrate the new flavor. 

“The introduction of Hershey’s Gold bars marks a defining moment for The Hershey Company as a chocolate innovator while also commemorating the influential and cultural moment of the Olympic and Paralympic Winter Games,” said Lewis. “We want consumers to share in this golden opportunity and be a part of this historic moment for Hershey and Team USA.” 

The new product launch syncs up with the official 100 Day countdown to the PyeongChang 2018 Olympic Winter Games, but will be a permanent addition to the Hershey’s line-up. After the Olympic and Paralympic Winter Games, consumers can continue to celebrate the sweet taste of victory with the taste of Hershey’s Gold bars. 

Starting Dec. 1, fans can purchase Hershey’s Gold bars in retailers nationwide and start cheering on Team USA in advance of the PyeongChang 2018 Olympic and Paralympic Winter Games. For those who just can’t wait, Hershey’s Gold Caramelized Creme Peanuts & Pretzels is now available at select Hershey’s Chocolate World locations in Las Vegas, Nevada and Hershey, Pennsylvania. 

The new flavor will be available in both standard size 1.4-oz. (SRP starting at $0.99) and king size 2.5-oz. (SRP starting at $1.69). 

  • Official Product NameHershey’s Gold Caramelized Creme Peanuts & Pretzels 
  • Size: Standard size 1.4-oz. (SRP starting at $0.99) and king size 2.5-oz. (SRP starting at $1.69) 
  • Availability: The product will be available on shelves nationwide starting Dec. 1, 2017 
  • ImageLINK (Expires November 9, 2017) 

To learn more -  

About The Hershey Company 
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey'sReese'sHershey's KissesJolly RancherIce Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America. 

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020. 

About the USOC 
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit 

1 Source: Nielsen AOD xAOC + C 
2 Source: Research & Markets Report, “Confectionery Market in the US 2017-2021”