Conjure, a world-leading store-hailing service, and Mars Incorporated, the maker of treats, snacks and ice cream products, are introducing a "store-hailing" pilot for Mars brands with on-demand mobile ice cream stores.
The store-hailing pilot will equip Conjure's fleet of mobile stores with offerings from Mars' popular ice cream portfolio just in time for summer, allowing customers to order ice cream from their smartphones and have it delivered to their location in minutes.
With its one-tap ordering process, consumers can hail a mobile shop to their location using Conjure's proprietary app. Within minutes the shop arrives, and Conjure's patented, checkout-free system allows consumers to handpick their ice cream products and simply walk away. Conjure's mobile shops deliver the ice cream store filled with frozen products directly to consumers in two minutes.
"Mars has been driving innovation in the ice cream category for over 35 years,” Shaf Lalani, general manager, Mars Ice Cream, said in the announcement. “Now we are proud to be the first to introduce Mars Ice Cream to the trend of 'store-hailing,, inspiring more moments of everyday happiness through our iconic brands. We are thrilled to partner with Conjure and its fleet of mobile ice cream retail to get consumers the Mars products they love and to further advance the unattended retail industry."
The partnership will initially launch in Hollywood, Los Angeles, this spring, with plans to expand to more locations later in the year. At the onset, shoppers can purchase M&M'S Chocolate, Snickers and Twix ice cream pints as well as M&M'S Cookie Sandwiches and Snickers and Twix ice cream bars from Conjure's mobile ice cream stores.
"Mars is continuously investing in driving innovation for the treats and snacks category through the unattended retail space, giving consumers more opportunity to shop our products with speed and convenience," Jerome Morgen, senior global director, Mars Unattended Retail, said in the announcement. "This partnership with Conjure helps solve the industry's biggest issue – ice cream melting before reaching the home when purchased in store or through other delivery methods."
Ali Ahmed, co-founder and CEO of Conjure, added in the announcement: "We are thrilled to partner with Mars to expand our offering to consumers through our on-demand mobile ice cream stores. Mars' ice cream brands are the perfect addition to our platform, and we believe this partnership will be a game-changer in the ice cream industry."