Dallas arena opens autonomous, AI-powered food and beverage markets with frictionless, mobile ordering

April 12, 2022
Home of the NBA’s Mavericks and NHL’s Stars, American Airlines Center serves thousands of fans and showgoers.

American Airlines Center announced the opening of two new frictionless food and beverage markets. In collaboration with hospitality partner Levy and its innovation studio, DBK Studio, the center has opened a new Market To-Go shop on the arena’s terrace level, with a second location on the main concourse of the arena to open later this month.

Powered by autonomous retail technology from Standard AI and mobile payment technology from SpotOn, the markets are among the first food and beverage destinations at a North American sports venue that fully integrate AI and mobile payments for an autonomous experience.

Market To-Go locations will offer a selection of freshly prepared and packaged snacks and refreshments, including select beer, wine and soft drinks.

The process is simple: Fans enter the market and quickly download a mobile checkout app. Once ready, they shop, tap to checkout via the app, and go – without having to wait in line. The shops use AI-powered cameras and mobile payment technology to create a checkout-free system that registers what products fans select and enables them to pay without waiting or scanning.

Standard AI worked with SpotOn, a leading software and payments provider, to leverage technologies for mobile payments and a fully integrated retail management system – the first of this kind of deployment in the sports and entertainment industry. Additionally, Standard AI’s platform is designed to work without ever using facial recognition, so customers’ privacy is protected.

“We are proud to be home to one of the first autonomous retail experiences at a major events venue,” said Dave Brown, COO and general manager of American Airlines Center. “The fan experience at American Airlines Center is world-class, and with Standard we’re making it even better. Whether at a Mavericks or Stars game, or attending a world-class concert, our community expects and deserves the very best, so we continually strive to provide a cutting-edge experience for all fans in attendance. We know they’re going to love the new autonomous checkout experience.”


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