Travel hub retailer Hudson revealed Evolve by Hudson, a new "shop-in-shop" self-checkout store that will attempt to blend a specialty brand experience with travel essentials.
Hudson, a Dufry company, describes itself as a travel experience leader. It operates more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations in North America.
The first Evolve store is set to land at Nashville International Airport soon. It will be followed by seven additional locations, including at Love Field Airport in Dallas and McCarran International Airport in Las Vegas.
According to Hudson, each Evolve store will be designed with a wide-open storefront, a footprint of at least 2,000 square feet and and eye-catching digital signage on the store exterior. These elements will provide a glimpse into the brand offerings right from the concourse.
Once inside a store, a circular traffic flow will guide travelers around the centrally located floor displays and out towards the specialty shop-in-shop walls.
Evolve stores support several checkout options, including self-checkout kiosks Hudson's new mobile POS solution.
In April, the travel concessions group announced an automated retail concept that sells branded goods through vending machines,