Retail playbook helps hospitality industry optimize grab-and-go markets in Covid world

The Hotel Retail Guide includes proprietary retail data and tips to offer packaged food and beverage in lobby stores safely.

Grab-and-go retail company Impulsify launched its inaugural issue Hotel Retail Guide this month. Volume 1: The COVID Edition, focuses on the current state of lobby retail during the pandemic and features best selling product data, store design recommendations, and actionable tips to help hoteliers sell packaged food and beverage in contactless retail outlets powered by self-service technology.

Impulsify compiled the free resource with three core objectives in mind: lobby safety, guest food and beverage satisfaction, and incremental revenue for owners and brands reeling from low ADR coupled with low occupancy rates in nearly all major markets.

According to Impulsify chief Janine Williams, "Contactless grab-and-go markets have never been more  essential than in today's COVID world. That lobby market that once offered water, snacks, and a 2-pack of Tylenol is now the only on-premise F&B source for many hotels. Savvy hoteliers are tired of watching  delivery  companies  funnel  revenue  off  property. We want to help them solve that challenge safely."

The playbook covers ways to use on-site kitchens or partner with local restaurants to offer higher quality packaged meals-to-go to offset the closure or restrictions on restaurants, bistros and bars without impacting local COVID guidelines.

Impulsify saw a 68% increase in hotels adding their ShopPoP: Self-Service POS terminals in 2020. The in-store kiosks allow guests to control the transaction, avoid front desk interaction, and minimize cross contamination concerns.

Impulsify provides self-service retail technology, design services and business intelligence to maximize incremental revenue opportunities in commercial real estate common areas