Micro Market Channel Feature: How To Grow Sales

July 9, 2013
Sylvia comes to the market every day, but she rarely did when it was a bank of vending machines. She says the quality is better now, as well as the variety. 'It's been really great,' she said.
Sylvia comes to the market every day, but she rarely did when it was a bank of vending machines. She says the quality is better now, as well as the variety. "It's been really great," she said.

Mark Kelley of General Mills shares his insight about the growth opportunity of offering more variety, branded food and nontraditional options, which are important to the new micro market customer. Read article.

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