Most micro market operators simply look at security cameras as a tool to protect them from liability and of course, as a theft deterrent. The enterprise video surveillance system offered by Fixturelite goes much further - offering one feature that can dramatically increase an operator’s bottom line. That feature is heat mapping.
“The enterprise video surveillance system we are now offering to our clients is like nothing else we have seen on the market,” said Steve Orlando, an experienced operator of ten years who co-founded Fixturelite, a leading supplier of micro market retail displays, seating and design tools. “The heat mapping feature, which allows an operator to see the traffic flow in a location is incredible – an analytical tool that will show an operator how to modify a micro market design to maximize sales.”
“Heat mapping is the kind of sophisticated technology that is used by the world’s leading retailers,” said Orlando.
“Heat mapping is the kind of sophisticated technology that is used by the world’s leading retailers,” said Orlando. “Micro market operators we deal with are stunned by the value of traffic flow information within a market. A simple tweak – the elimination of a dead zone, the enhancement of a high traffic area – these factors can result in a nice increase in sales.”
The enterprise video surveillance system is already getting rave reviews from operators for some basic features that already sets the security system apart from others. “This system eliminates the need for local servers, firewall equipment and network video recorders - reducing complexity and lowering operating costs. Each camera stores up to 120 days of video footage within the camera and is accessible via the Web,” said Orlando.
From a usability standpoint, operators can share a live feed from the micro market directly to their office or to the client. While the cameras run 24 hours a day, video is broken into incremental thumbnails for review purposes.
“This is the right security system at the right time,” said Orlando.
The camera can also zoom in on a specific area of the micro market – on a product that keeps disappearing for example, without being paid for; perhaps identifying instances of product loss.
“This is the right security system at the right time,” said Orlando. “The micro market industry has matured to a point where operators should be embracing the enterprise video surveillance system, not only for the ease of use and simplicity of operation, but also for the technology and heat mapping data which can impact the bottom line in a positive way.”
