Retain the Experience In a Clean and Safe Micro Market

April 29, 2020

Fixturelite has heard from several operators who have the same question. Can you help us design a market that is clean and safe? The simple answer is, yes.

“The first thing that every operator needs to do is talk to their client and ask them what they need to see to be comfortable with their micro market moving forward,” said Troy Geis, CEO and Co-Founder of Fixturelite, the leading supplier of micro market retail displays, seating and design features. “Once that question is answered, we can provide tremendous design and product support.”

Geis pointed to some obvious solutions:

·       It is important to note that every surface in a Fixturelite market can be easily wiped down and thoroughly cleaned. “With our products, the sanitizing part is easy,” said Geis. 

·       Provide hand sanitizer stations when feasible.

·       Merchandising systems like pushers that face product automatically will likely need to be made available to allow customers to minimize touching the product. These systems create a difference in experience, where product looks neat and organized and they don’t see others sifting through a basket or shelf looking for what they want to purchase. This is something to especially be prepared for when your customer does not feel that hand washing and hand sanitizer is enough. 

·       Coordination with the on-site cleaning staff, and more frequent cleanings, may be necessary.

·       Redirecting the traffic flow in a market to either go right past a sink or simply to avoid having a situation where market users are bunched up.

One of the simplest things that an operator can do to promote a safe market is to provide signage that says: Before entering the micro market area, please wash your hands. “That sends a positive message and solves a lot of problems,” said Geis.

For Geis, the customer experience is critical. “The key question that operators need to ask themselves: How do we create an experience for the micro market user that will retain their loyalty and make them want to come back to the market despite whatever changes have to be made for the sake of safety?

“Whatever steps an operator takes, it has to be acceptable as a user experience. Doing too much or doing too little – there is a risk of alienating a certain percentage of the users. Your clients will define their needs, so just ask. Once you have the answer, come see Fixturelite and we will help you implement solutions,” he added.

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