Operators who understand the micro market business have accepted one thing: A well-designed micro market will generate more revenue. Design translates to dollars.
Kyle Loughran, CEO of Legend Food Service, has seen the results when converting a traditional market to a stylish VIV Fixturelite Market, citing a minimum sales increase of 10%.
Vagabond Co-Founder Juan Jorquera works closely with his operator clients and has been pleased with the performance of the VIV Fixturelite Markets, pointing to two specific actual examples that he said are representative of what operators should expect.
Example #1 – Vending - Converted to VIV Fixturelite Market
75 Person Office Environment – Mixed demographic, men, women, young and older
1 Glass Front Snack Vendor and 1 Beverage Vendor
Vending Revenue - $400 a month
Replaced with a small VIV Fixturelite Market
Revenue increase: + $1,000.00 per month
Example #2 – Standard Micro Market - Converted to VIV Fixturelite Market
125 Person Office Environment – Younger demographic, more women than men
Standard micro market with a kiosk – minimal design consideration
Market Revenue - $650 a month
Replaced with a full-size, VIV Fixturelite Market
Revenue increase: + $900.00 per month
As Jorquera notes, the biggest increases tend to come from locations that convert from vending to a VIV Fixturelite Market, but operators who convert a traditional market to a VIV Fixturelite Market can see impressive results as well.
How did the 125-person office handle the conversion from kiosk to mobile app? “No issue. The general public is ready to switch to a mobile app,” said Jorquera. “The big challenge for us is convincing some operators that they do not need a kiosk – but every day, more operators are starting to understand the benefits of mobile.”
