Cantaloupe Systems’ Anant Agrawal Cites Benefits Of Tracking Individual Vending Machine Sales

Anant Agrawal, chief marketing officer at Cantaloupe Systems, defends tracking individual vending machine sales. He makes his comments in response to those by a vending operator that were presented in a podcast on Dec. 22, 2009. Agrawal says each location has a unique demographic composition that can only be determined by analyzing sales from specific machines. While this can be done from historical data, it lacks the immediacy available via real-time information.