Ferrero finalizes WK Kellogg Co acquisition, expands cereal and snack portfolio

Ferrero has completed its acquisition of WK Kellogg Co, making the cereal maker a wholly owned subsidiary. Under the deal, approved by Kellogg shareholders on Sept. 19, 2025, WK Kellogg Co stock has ceased trading, and shareholders received $23 per share in cash. Ferrero said the move strengthens its strategy in North America and broadens its reach into more consumption occasions via WK Kellogg’s cereal brands.

For operators in vending, convenience retail and micro markets, the acquisition could mean new brand extension opportunities in snack and breakfast portfolios. For instance, the consolidation may enable bundled marketing or more integrated product assortments with cross-category combinations such as cereal, bar or snack pairings.