J&J Snack Foods announces acquisition of Thinsters cookie brand

April 9, 2024
The acquisition adds to J&J Snack Foods’ growing snack brand portfolio.

J&J Snack Foods Corp., a leader and innovator in the snack food industry, announced its acquisition of Thinsters, a cookie brand. This strategic move strengthens J&J Snack Foods' position as a leader in providing America's favorite delicious and fun snacks.  

Thinsters are thin, crunchy, bite-size cookies with simple ingredients and bursts of flavor. Oven-baked with real butter and real sugar, the deliciously crunchy cookies deliver big taste with less guilt. Thinsters is a popular and growing brand with best-in-category product quality.

“We are thrilled to add Thinsters to our growing portfolio of fun brands," Dan Fachner, president and CEO at J&J Snack Foods, said in the announcement. “This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters' dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.”

Founded in 1971, J&J Snack Foods has completed over 30 value-building transactions throughout its history. The company has a track record of successfully integrating and scaling niche brands into some of America's most beloved snacks, including Superpretzel, Icee, and, most recently, Dippin' Dots, which the company acquired in June 2022.

"We look forward to bringing J&J Snack Foods' sales, marketing, and innovation capabilities to the already popular Thinsters brand," Fachner added. "This acquisition represents a significant step forward in our strategic vision to offer the widest variety of delicious and fun snacks under one roof.”