Coke Florida promotes Jeremie Hayford to VP of planning, commercial operations

Feb. 21, 2024
Hayford will work to optimize customer service and improve resource productivity, quality and efficiency of commercial operations through a modern, digital-first planning framework.

Coca-Cola Beverages Florida, LLC (Coke Florida) announced the promotion of Jeremie Hayford to vice president, planning – commercial operations.

Hayford has nearly 20 years of experience in the Coca-Cola System with expertise and capabilities in operations planning, forecasting, project management, and logistics and operations management. He joined Coke Florida, the sixth largest Coca-Cola bottler in the U.S., in 2017.

“Commercial planning is a key, enabling capability in our business,” Thomas Benford, president and chief operating officer of Coca-Cola Beverages Florida, LLC, said in the announcement. “We are pleased to have Jeremie bring his expertise into this role on our senior leadership team, where he will help us better serve our customers and improve our associate experience.”

In the vice president, planning – commercial operations role, Hayford will work to optimize customer service and improve resource productivity, quality, and the efficiency of commercial operations through a modern, digital-first planning framework. He will also help align the executional objectives of demand planning, transportation, dispatching and inventory management with Coke Florida’s commercial strategy.

Before joining Coke Florida, Hayford worked across the Coke system in areas including business process engineering, DSD planning, distribution and end-to-end planning. His most recent role with Coke Florida was as the director, manufacturing and supply systems, where he provided strategic oversight for transformation projects and support of new and existing applications across Coke Florida’s supply chain.

“I am excited about the opportunity to advance my career at Coke Florida in this leadership role,” Hayford said in the announcement. “At Coke Florida, we want to be our customer’s most valued partner. I’m looking forward to leveraging my system expertise and experience to help Coke Florida deliver against its customer objectives and capitalize on the great growth opportunity we have here in Florida.”

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