PepsiCo Beverages North America opens new warehouse in Greater Milwaukee area

Feb. 1, 2024
The company invests in new 150,000-square-foot state-of-the-art warehouse and equipment to help meet growing demand across Washington, Ozaukee, Waukesha and Milwaukee counties.

PepsiCo Beverages North America (PBNA) announced a brand-new 150,000-square-foot warehouse in Lisbon, Wisconsin, a regional hub with 260+ employees who will help meet growing demand across Washington, Ozaukee, Waukesha and Milwaukee counties and keep store shelves and long-term customers like Summerfest stocked with Pepsi, Pepsi Zero Sugar, Mtn Dew, Aquafina, Gatorade, Lipton, Starbucks, Rockstar, Celsius, Tropicana, Dole, Naked Juice and more.

Predicting future growth in the area, PBNA built the new Lisbon warehouse to meet demand with maximum efficiency including enhanced energy efficiency. It boasts 95% new equipment including tractors, trailers, pallet jacks and forklifts, which allow local employees to work efficiently, with the latest safety features and more energy efficiency. PBNA Lisbon also features the company's Geo Box delivery system, which replaces traditional bay delivery trucks with specially designed trailers that are pre-loaded at the warehouse to deliver the right quantity and assortment of beverages to local retail customers in a more efficient and timely manner, which also reduces the number of vehicles, miles driven and ultimately fuel used.

“Milwaukee has been home to PepsiCo and hundreds of our talented employees for decades and we're pleased to build on that history by investing in this state-of-the-art Lisbon facility to serve even more neighbors,” Neil Pryor, central division president, PepsiCo Beverages North America, said in the announcement. “We deeply appreciate our local partners and team members who make Milwaukee a vibrant community in which we are proud to grow.”

In 2022, PepsiCo spent more than $4.8 million with diverse suppliers in Wisconsin, and the company and The PepsiCo Foundation gave more than $750,000 to various Wisconsin community initiatives including to Southeast Wisconsin Susan G. Komen and a recent grant to Casa Esperanza in Waukesha County. The PepsiCo Foundation is investing $500,000 to the Milwaukee Area Technical College Foundation for the PepsiCo Foundation Uplift Scholarship program, which aims to provide 160 students with $2,000 scholarships over two years. In addition to financial assistance, the program provides scholarship recipients access to dedicated success coaches, emergency grants and financial literacy courses all with the goal to help them gain employment in high-demand fields, which the company is also supporting with a partnership with Employee Milwaukee, which offers financial support, job exposure and hiring opportunities to neighbors.