Primo Water appoints Robbert Rietbroek as CEO

Nov. 20, 2023
Rietbroek, a former PepsiCo executive, brings more than 25 years of experience to Primo Water.

Primo Water Corporation, a leading water solutions provider in North America and Europe, announced that Primo Water’s board of directors has appointed Robbert Rietbroek as chief executive officer and to the board of directors, effective January 1, 2024.

Rietbroek is a seasoned executive bringing more than 25 years of experience to Primo Water, including five years as senior vice president and general manager responsible for Quaker Foods North America (QFNA), a reported sector of PepsiCo. Prior to his role at Quaker, Rietbroek was a senior vice president and general manager with PepsiCo Australia and New Zealand.

Rietbroek has worked across multiple consumer goods categories and has been recognized for exceptional brand building and innovation, achieving several awards and recognitions.

The appointment follows Tom Harrington's decision to retire.

“On behalf of the Board, I want to thank Tom for his significant contributions and dedicated years of service to Primo Water which helped establish the strong foundation for the future," Jerry Fowden, chairman of the board, said in the announcement. “The Board's search committee worked diligently and thoroughly throughout the CEO search process, and we are confident that Robbert is the right person to take Primo Water into its next stage of growth. Robbert has spent the last two decades developing a unique skillset that will enable him to excel in his new role as CEO of Primo Water. He is an outstanding leader with a commitment to excellence and a proven builder and leader of high-performance teams, and I look forward to watching Robbert lead the Company in the years ahead. Robbert has a strong track record of execution, and the Board looks forward to working with him to build on our momentum as well as to help guide Primo Water's ongoing transformation into a leading pure-play water company in North America.”

Rietbroek added in the announcement: “I am grateful for the opportunity to lead Primo Water and its talented team of associates into the future. As CEO, I look forward to meeting the needs of our customers and supporting our dedicated associates as we deliver on our strategic priorities, and drive both long-term growth and value creation for our shareowners. Water is the source of life, and I am eager to provide hydration solutions that help inspire healthier lives, healthier communities, and a healthier planet.”


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