Keurig Dr Pepper enters long-term agreement to distribute Electrolit in US

Nov. 3, 2023
Under the agreement with Grupo PiSA, KDP will sell and distribute Electrolit in KDP's company-owned direct store distribution territories and across all channels. The partnership extends KDP's portfolio into sports hydration.

Keurig Dr Pepper Inc. and Grupo PiSA announced that KDP will sell, distribute and merchandise Electrolit, a premium hydration beverage, across the United States as part of a long-term sales and distribution agreement.

According to the announcement, the partnership extends KDP's portfolio into sports hydration, a key white space category for the company, and is designed to significantly expand Electrolit's distribution and continue the brand's accelerated growth.

Leveraging its more than 70-year history and leading market position in Mexico, Electrolit entered the U.S. market in 2014. With its great taste, premium ingredients and scientific formula, Electrolit is growing at a strong double-digit rate in the U.S.

Under the partnership, KDP will sell and distribute Electrolit in the vast majority of KDP's company-owned direct store distribution territories and across all channels of trade. Building on its Hispanic heritage and regional strengths, Electrolit has a long runway for growth among a broad multi-cultural consumer base as KDP enhances its distribution nationwide.  

Andrew Archambault, president – Commercial & Beverage Concentrates, KDP, said in the announcement: "We are thrilled to enter the sports hydration category with Electrolit, broadening our portfolio to address this important beverage occasion for our consumers. Electrolit is a differentiated brand with tremendous consumer appeal, and KDP's proven sales and distribution capabilities are poised to unlock its significant growth potential."

Caridad Ochoa, president and chief executive officer of Electrolit USA, added in the announcement: "We look forward to a highly successful alliance and partnership between our companies. KDP is the right strategic partner to further expand Electrolit's footprint in the U.S. KDP's scale, capabilities and insights, coupled with Electrolit's rich heritage and loyal following, will drive the next stage of our determined growth initiatives."

The transition of Electrolit distribution to KDP will occur in early 2024. Other terms of the agreement are not being disclosed.

About Electrolit

Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 15 flavors, Electrolit is currently offered in national, grocery, convenience, and online channels across the nation. Electrolit is manufactured and owned by Pisa Pharmaceuticals, a large pharmaceutical company in Mexico and Latin America.



Keurig Dr Pepper

Keurig Dr Pepper reports Q3 2023 results and reaffirms full-year guidance

Nov. 1, 2023
Q3 performance led by continued net sales momentum and strong gross margin expansion.
Photo 150008800 © Jonathan Weiss |
Keurig Dr Pepper Invests Manufacturingroasting South Carolina

Keurig Dr Pepper plans to invest $100M in South Carolina roasting and manufacturing facility

Oct. 23, 2023
KDP continues the development of its state-of-the-art coffee roasting and manufacturing facility in Spartanburg County and plans to create an estimated 250 new jobs by 2027.
Photo 150008800 © Jonathan Weiss |
Dreamstime Xxl 150008800

Keurig Dr Pepper appoints CPG executive Tim Cofer as COO; announces plan for CEO succession

Sept. 26, 2023
Tim Cofer joins as COO and will assume CEO role in Q2 2024. Cofer is a seasoned consumer packaged goods executive with more than 30 years of multinational experience.
Photo 110795241 © Vchalup |
Dreamstime Xxl 110795241 (2)
Coffee Service

Keurig Dr Pepper and La Colombe announce strategic partnership

July 21, 2023
The partnership includes a long-term sales and distribution agreement for La Colombe ready-to-drink coffee and a long-term licensing, manufacturing and distribution agreement ...