Invenda Group AG, a leader in next-generation automated retail, and Quividi, a leader in AI and computer-vision-based platforms providing real-time audience measurement and shopper engagement for digital out-of-home (DOOH) and retail, announced a partnership to deliver high-fidelity audience impressions to Invenda's entire network of vending machines.
Invenda’s Internet of Retail technology powers smart vending machines featuring screens of up to 49 inches that can be leveraged to drive incremental advertising revenues. The screen space is sold through programmatic platforms and partner media brokers. The current inventory includes more than 6,000 units in retail venues, sports centers, transportations, petrol stations, universities, hotels, and offices in 17 countries with a planned reach of 89 million monthly audience impressions by 2025.
"We are thrilled to partner with Invenda to bring our high-fidelity audience data to Invenda's vending and advertising ecosystems," Olivier Duizabo, president of Quividi, said in the announcement. "By bringing more accuracy and transparency to its smart automated machines, Invenda will help create further value for its vending and advertising partners. Vending operators will be able to better understand where to place their machines, create more efficient attract loops and closely analyze the engagement funnel by type of audience."
Francesca Meloni, DOOH advertising director at Invenda, added in the announcement: "Quividi provides the most accurate first-party audience impressions available. We will be offering a unified, precise measurement for each of the campaigns run on our network, worldwide. Our partnership will lead to a more efficient use of DOOH and retail media budgets and better results for our advertisers and media agencies.”
The collaboration between Quividi and Invenda is a significant development in the DOOH and retail media markets as it helps vending machine operators tap into two fast-growing advertising markets – global retail media and DOOH.