Coke Florida names Greg Park as vice president, transformation and innovation

Aug. 22, 2023
Park will lead transformation initiatives that harness disruptive technologies, like AI, computer vision, Blockchain and augmented reality, to drive innovation across facets of Coke Florida business operations.

Coca-Cola Beverages Florida LLC (Coke Florida) announced that it has named Greg Park as vice president, transformation and innovation. A seasoned professional in the consumer-packaged goods (CPG) industry, Park will lead transformation initiatives that harness disruptive technologies like artificial intelligence, computer vision, Blockchain, and augmented reality to drive rapid innovation across all facets of Coke Florida business operations.

Park most recently served as the general manager for Cardinal Vending and Markets, LLC, which operates as Florida Fresh Vending and Markets. Joining Florida Fresh at a pivotal moment, Park led the vending company’s innovation to expand its micro market and unattended retail service solutions. He has an extensive career across the Coca-Cola system having worked for Coca-Cola Refreshments, Coca-Cola Supply, Coca-Cola Business Solutions, and Coca-Cola Enterprises.

Coke Florida’s operations include four manufacturing facilities across the state that produce more than 100 million cases of products each year. It also has 18 sales and distribution centers across its footprint, which runs from Jacksonville to the Florida Keys.

Terrence Gee, senior vice president, technology and enterprise transformation for Coke Florida, said in the announcement, “Delivering timely and impactful change requires a leader like Greg with the right mix of real-world experience, technical savviness, and the willingness to take a few data-informed risks. His 25 years of experience in all aspects of CPG operations coupled with his knowledge of technology, analytics, and transformation positions him to fully understand where and how we need to innovate across our business."

Park added in the announcement, “It’s exciting to be part of the Coke Florida team again. As one of the fastest growing bottlers in the Coca-Cola system, Coke Florida has been innovative since the beginning, dedicated to creating new ways of working. Using technology to enhance these new ways of working is something I am excited to bring to life.”

Park initially joined Coke Florida in 2016 as Coke Florida’s director of business insights and was then promoted to vice president, business transformation. Park holds a degree in business administration from Troy University.


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