LoveRaw, a fast-growing plant-based chocolate brand based in the U.K., announced it has secured its biggest vending listing with its best-selling M:lk Choc Wafer, which is now available in 400 Broderick’s vending sites, mainly in airports, hospitals, universities and leisure sites in North West England.
It is the first time LoveRaw products have been available across a large chain of vending machines, and the company aims to continue to grow the vending channel nationally.
The Broderick's listing follows a year of significant growth for LoveRaw. The brand was listed with 1,850 Tesco stores nationwide in 2022 as part of its Meal Deal and is also breaking ground internationally with its products listed in over 25 countries.
LoveRaw was founded by Rimi Thapar who started making vegan snack bars in her Cheshire garage with a budget of £600 in 2013. Now she sells LoveRaw products to Tesco, ASDA, Waitrose, Co-Op, Whole Foods and other major retailers and convenience stores.
As a plant-based chocolate company, LoveRaw’s product range is made using best-quality ingredients, which are all free from palm oil and artificial ingredients.
“Our mission is to create the best-tasting plant-based chocolate products, and this latest listing – our biggest yet in the vending channel – is a massive endorsement of the quality and growing popularity of LoveRaw,” Andy McIntosh, head of grocery at LoveRaw, said in the announcement. “We’re excited to be working more closely with Brodericks, a fellow local business, which thanks to stronger customer demand for plant-based options will see our bars made available in 400+ machines across travel, leisure, education and health care sites in the North West.”