Chobani calls on fans to rank their favorite Chobani Flip Greek yogurt flavors

Nov. 4, 2022
The food maker is using TikTok to launch its Flip Chief Flavor Taster Contest, calling on fans to rank their favorite Flip flavors in celebration of National Greek Yogurt Month.

Chobani is turning National Greek Yogurt Day (November 9) into a month-long celebration. The food maker announced a contest across TikTok in honor of the food category it disrupted more than 15 years ago. Chobani fans can post a TikTok video ranking their top three Chobani Flip flavors and use the hashtag #ChobaniFlipCFT for a chance to win the Flip Chief Flavor Taster Contest

The contest will run through November 30, and the official winner will be announced in December on Chobani's Tik Tok Channel. 

The Chobani Flip Chief Flavor Taster Contest builds on the brand's ongoing marketing efforts to reach a younger consumer base. Earlier this year, Chobani launched its first metaverse experience on Roblox, which is best known for its popularity among young users.

In 2007, Chobani entered the food scene with the mission of making a high-quality, delicious cup of Greek Yogurt. Chobani founder and CEO, Hamdi Ulukaya, spent two years perfecting his Greek Yogurt recipe, which resulted in a disruptive, delicious, nutritious, natural, and accessible dairy snack. The company has since grown well beyond yogurt, launching oat milks, coffee creamers, ready-to-drink coffee, and non-dairy probiotic drinks.

Chobani has seen tremendous success from its Greek Yogurt portfolio. In the last 52 weeks ending October 15, 2022, Chobani is up nearly 17% in total Nielsen reported sales compared to a year ago. For the $8.6 billion yogurt category, Chobani holds 20.8% market share for the same time period.

Over the years, Chobani Flip has been one of the main growth drivers for Chobani in the yogurt category. Chobani Flip was up nearly 11% in total Nielsen reported sales for the last 52 weeks ending October 15, 2022.


Chobani LLC
Chobani Plant Based Coffee Creamers
Creamers, sweeteners, flavoring

Chobani Plant-Based Coffee Creamers unveiled this week

Jan. 13, 2022
New from the famed Greek yogurt maker are Chobani Plant-Based Coffee Creamers, which blend plant-based ingredients to create a rich, creamy and dairy-like product. Chobani nondairy...
Chobani LLC
Chobani Paper Based Cup 1x1

Chobani moves from plastic to paper yogurt cups

Sept. 2, 2021
A leading Greek yogurt producer has taken an important step toward a more sustainable future. Last week, New Berlin, NY-based Chobani LLC announced that it is launching a paper...
[Photo: Chobani]
Chobani Coffee's Cold Brew with sweet creamer and vanilla is made from farm-fresh milk and natural ingredients, and no artificial flavors or sweeteners, and no preservatives. A Pure Black flavor has no sugar or dairy.

Chobani introduces ready-to-drink cold-brew coffees

Jan. 18, 2021
Chobani, a maker of Greek yogurts, oat milks, probiotic drinks, and dairy and plant-based creamers, continues to expand into new categories. It’s new product line, called Chobani...
Chobani/PR Newswire
Chobani, maker of Greek yogurts, oat milks, probiotic drinks, and creamers, announced the debut of the new World of Chobani Probiotics, a full portfolio of probiotic yogurts and drinks, kids pouches and shakes, and non-dairy functional beverages with immunity-supporting probiotics.

Chobani Debuts New Yogurts and Drinks

Dec. 17, 2020
As Chobani oat milks continue to grow and the overall oat milk category grows over 270%, Chobani also adding to oat-based platform with new Chobani® Oat Zero Sugar¹ milk and oat...

ID 148232917 © Tang90246 |
Photo 88890253 | Acquisition © Encho Enevski |
Apex Restaurant & Market Solutions