Chobani is turning National Greek Yogurt Day (November 9) into a month-long celebration. The food maker announced a contest across TikTok in honor of the food category it disrupted more than 15 years ago. Chobani fans can post a TikTok video ranking their top three Chobani Flip flavors and use the hashtag #ChobaniFlipCFT for a chance to win the Flip Chief Flavor Taster Contest.
The contest will run through November 30, and the official winner will be announced in December on Chobani's Tik Tok Channel.
The Chobani Flip Chief Flavor Taster Contest builds on the brand's ongoing marketing efforts to reach a younger consumer base. Earlier this year, Chobani launched its first metaverse experience on Roblox, which is best known for its popularity among young users.
In 2007, Chobani entered the food scene with the mission of making a high-quality, delicious cup of Greek Yogurt. Chobani founder and CEO, Hamdi Ulukaya, spent two years perfecting his Greek Yogurt recipe, which resulted in a disruptive, delicious, nutritious, natural, and accessible dairy snack. The company has since grown well beyond yogurt, launching oat milks, coffee creamers, ready-to-drink coffee, and non-dairy probiotic drinks.
Chobani has seen tremendous success from its Greek Yogurt portfolio. In the last 52 weeks ending October 15, 2022, Chobani is up nearly 17% in total Nielsen reported sales compared to a year ago. For the $8.6 billion yogurt category, Chobani holds 20.8% market share for the same time period.
Over the years, Chobani Flip has been one of the main growth drivers for Chobani in the yogurt category. Chobani Flip was up nearly 11% in total Nielsen reported sales for the last 52 weeks ending October 15, 2022.