SOS, the Boston-based company that is redefining wellness on the go through a fast-growing network of smart vending machines, announced its exclusive product partnership with Rael, a feminine and beauty company focused on clean period care, intimate care and skincare.
Together, the female-founded and led brands are committing to give away 200,000 tampons and pads at all of SOS’s 100-plus machines throughout 2023 in an effort to increase access to essential personal care products in high-traffic public locations. The partnership is backed by a six-figure investment from Rael and is the largest direct brand investment to-date for SOS.
Easily recognizable by its curvy shape and sleek video touchscreen, SOS machines offer a range of just-in-time personal care and wellness products to meet a variety of needs. Completely cardless and contactless for consumers, SOS machines also deliver targeted, interactive advertising and educational content when not in use. This digital component is a unique aspect of SOS machines and enables highly targeted brand-building and customer acquisition programs that help brands stand out in an increasingly competitive marketplace. As part of the partnership, Rael will have access to personalized marketing campaigns and valuable data capture information at all SOS locations.
Launched in 2020 by Susanna Twarog and Robina Verbeek, SOS has grown its footprint to include prominent placement at high-traffic areas including New York City’s iconic Rockefeller Center, sporting venues like Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston, including Boston Children’s Hospital, District Hall, Prudential Center, South Station, and more.
SOS smart vending machines deliver just-in-time necessities. Each machine offers modern, premium health and wellness products from brands such as Rael, Megababe, First Aid Beauty, Drybar, and more. The company’s design-first hardware features a large, engaging touchscreen and serves as a visually rich advertising and marketing platform. SOS currently has more than 100 locations spread across Massachusetts, Florida and New York.