In Southern Recipe’s Annual Truck Driver Appreciation Week campaign, the brand will once again shine a light on the truck driving industry and support St. Christopher Truckers Relief Fund (SCF) with a $7,500 donation.
Bringing awareness to the often under-celebrated truck driving community has been a passion of Southern Recipe’s for more than a decade. Further amplifying SCF’s work and advocacy for truck drivers, from August 1 through September 18, consumers are invited to enter to win weekly prize packs across the social space @SouthernRecipe and at SouthernRecipe.com.
Through this year’s cause campaign, Southern Recipe will honor the more than 3.5 million hard-working truck drivers in the country.
Southern Recipe’s Truck Driver Appreciation Week celebration invites fans to enter to win weekly prize packages, all featuring food and non-food items that could be found in the cab of a truck. The conversation around each prize goes beyond the traditional prize pack, with items carefully selected from actual truck drivers who have a passion for the road. In doing so, the brand hopes to bring the community closer to the people behind the wheel, and truck drivers closer to the brand’s consumers.
“There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving forward and keeping our grocery stores stocked,” Mark Singleton, vice president of sales and marketing at Southern Recipe and Rudolph Foods, said in the announcement. “We’ve been celebrating these important road heroes for more than a decade now, with the help of our incredible charity partner: St. Christopher Truckers Relief Fund. These men and women literally help fuel our families with food and comfort.”
Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund, added in the announcement. “It’s important to us to support our road warriors and let them know that they’re not alone when they’re out on the road. We love partnering with brands like Southern Recipe who help us educate consumers about this important segment of the workforce. This year’s cause campaign is a great way to help everyone know just a little more about truckers’ daily struggles and passion for the profession, too.”
