7-Eleven Inc. announced the opening of its fifth Evolution Store in the Dallas-Fort Worth area and ninth in the country. This new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations, in addition to Laredo Taco Company, a popular south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border. This location features an extended covered patio for customers to enjoy outdoor seating, frozen margaritas, and beer on tap.
"We're excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve," Molly Long, 7-Eleven vice president of Store Evolution and Design, said in the announcement. "The customer is getting the convenience they expect from 7-Eleven – coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards, which ultimately allows us to continuously improve the experience for all our customers."
This 7-Eleven store features a second self-serve espresso machine where 7-Eleven will test specialty items including Cold Foam, Caramel Macchiato, Dirty Chai (a Chai Tea Latte with added double shot of espresso), White Mocha and Horchata Latte. In addition to custom espresso drinks and cold brew coffee, customers can also enjoy refreshing organic smoothies and shakes, vitamin infused sparkling water, and even a Wine Cellar with an enhanced and expansive selection of wine. These innovations are available alongside 7-Eleven's iconic products like Slurpee drinks, Big Bite hot dogs, Big Gulp fountain beverages and more.
Located at 13635 Preston Road in Dallas, Texas, the store also offers an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. With 7Rewards, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone. The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
7-Eleven's Evolution Store concept continues to set a benchmark for convenience retailing, serving as an experiential testing ground for customers to try the brand's latest products and innovations. And while all Evolution Stores include a restaurant concept, no two locations are exactly alike as the retailer continues to tweak the design and product mix based on customer feedback and shopping habits.