Kraft Heinz teams with Pulpez to develop paper-based ketchup bottle

May 12, 2022
HEINZ aims to become the first sauce brand to develop sustainable, paper-based bottle in collaboration with Pulpex.

Kraft Heinz is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100% sustainably sourced wood pulp. HEINZ is the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its range of condiments, according to the announcement.

HEINZ and Pulpex are developing the prototype to test how the innovation could be used for HEINZ Tomato Ketchup bottles and other packaging formats to come. Pulpex’s current data indicates the carbon footprint of Pulpex bottles is materially less than glass and plastic on a bottle-by-bottle basis. Once used, they are also expected to be widely and readily recyclable in paper waste streams.

“Packaging waste is an industrywide challenge that we must all do our part to address,” Kraft Heinz CEO Miguel Patricio said in the announcement. “That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”

The next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.

“We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options,” Rashida La Lande, EVP and global general counsel and chief sustainability and corporate affairs officer at Kraft Heinz, said in the announcement. “We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”

“We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration,” Scott Winston, Pulpex CEO said in the announcement. “We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.” 


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