Satori Capital invests in flavor leader Torani to accelerate growth and innovation

Jan. 27, 2022

Satori Capital, a Dallas-based multi-strategy investment firm, has completed a minority investment in Torani to support the flavored syrup giant’s continued growth, particularly with direct-to-consumer sales, expanded distribution, new product innovation and increased social impact.

Established in the North Beach area of San Francisco in 1925, Torani is known for popularizing the Italian soda in the United States and creating the first flavored latte in the 1980s. The company has grown exponentially under the leadership of CEO Melanie Dulbecco, growing an average of 20% year-over-year for the last three decades and transforming from a family-owned local business to a category-defining market leader.

Torani is currently the No. coffee syrup brand at retail in the U.S., with a 90% market share and more than 150 innovative flavors.