Food giant Mondelēz International Inc., owner of leading brands Oreo, Ritz Crackers, belVita, Cadbury and Toblerone, has completed its acquisition of Chipita Global S.A., a Greek firm that makes croissants and other baked snacks.
Established in Greece more than 40 years ago, Chipita delivers products to two billion consumers in more than 50 countries. The acquisition will enhance Mondelēz’s offering in the $65 billion global packaged baked snacks category and significantly increases its presence in fast-growing central and eastern European markets.
“We are delighted to formally welcome Chipita Global S.A. into Mondelēz International, bringing together our strong brands and heritage, as we continue to deliver great-tasting snacks and innovate across our brands to meet a wide range of changing consumer needs,” said Dirk Van de Put, chairman and chief executive of Mondelēz International.
A formal integration process will take effect over the next six months.
The acquisition builds on Mondelēz’s expansion into rowing snacking segments. In 2021, the company acquired Grenade, a leading UK performance nutrition company; Gourmet Food Holdings, an Australian food company in the attractive premium biscuit and cracker category; and Hu, a well-being snacking company in the United States.