Hershey completes acquisition of Lily's

June 29, 2021

Hershey Co. last week announced the completion of its acquisition of Lily's, a maker of low-sugar, better-for-you confectionery products. The purchase price was $425 million.

"Lily's is a great addition to Hershey's growing portfolio of better-for-you snacking brands, and we are excited to add this high-growth, leading BFY brand and to get to work with its talented and innovative team," said Hershey U.S. president Chuck Raup. 

"Lily's popular low-sugar products are a great strategic fit with our multi-pronged better-for-you snacking strategy and will perfectly complement our existing iconic Hershey's BFY offerings," he added.

Lily's launched in 2012 with four chocolate-style bars nationally in Whole Foods Market. Today, its expanded line of bars, baking chips and other confections can be found across the country at key retailers. 


[Credit: Lily's]
Lilys Crispy Rice Salty Almond
Candy, gum, fruit/gummy snacks

Hershey to acquire a sugar-free confectionery brand Lily’s

May 20, 2021
Hershey Co. said it has entered into a definitive agreement to acquire Lily's Sweets LLC, a high-growth, better-for-you (BFY) confectionery brand. Financial terms of the deal,...
[Photo: Hershey Co.]
Hershey Candy Family

Hershey sets sights on leading better-for-you confection

Feb. 23, 2021
The Hershey Co recently announced key strategies to expand and grow its better-for-you chocolate category with new and differentiated capabilities.Hershey said better-for-you ...