McDonald’s announces its first-ever loyalty program

June 24, 2021

MyMcDonald’s Rewards is the fast-food giant’s first loyalty program and it’s launching nationwide on July 8. The program, which has been testing for several months, allows customers to “unlock freebies simply by enjoying favorite menu items,” according to a press release.

The program allows fast-food patrons to earn 100 points for every dollar that they spend at a McDonald’s. There are 16 rewards options under four tiers. Easy items, like a cheeseburger or vanilla cone, need only 1,500 points to redeem. A Happy Meal or Quarter Pounder with Cheese will cost participants 6,000 points.

CNBC reported that McDonald’s is joining rival chains like Restaurant Brands International’s Popeyes and Yum Brands’ Taco Bell in creating rewards programs to hold onto the digital customers the companies gained during the pandemic.

Separately this week, Chipotle announced an expansion of its program with the June 23 launch of a video game called Chipotle Race to Rewards Exchange.


PRNewsfoto/McDonald's USA
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