Allergy-friendly Rule Breaker Snacks secures Bimbo minority investment

Feb. 18, 2021

Bimbo Ventures, the venture capital arm of Mexico’s Grupo Bimbo SAB de CV, has made a minority investment in Rule Breaker Snacks, according to an announcement by the latter company. The investment was not disclosed.

Rule Breaker makes vegan, gluten-free and allergy-friendly snacks. Bimbo Ventures’ investment marks the first external funding for the healthy snack-maker founded in 2015.

Rule Breaker snacks feature chickpeas as the first ingredient and are packed with protein and fiber. The 100% plant-based snacks are available in both single and bitesize formats in four flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie and [nut-free] P’Nutter Chocolate Chip Blondie. Limited-edition Mint Chocolate Brownie Bites were recently introduced as seasonal flavor.

Grupo Bimbo is the world's largest baking company with operations in 33 countries. Established four years ago, Bimbo Ventures is a new area of Grupo Bimbo addressing relationships with joint ventures and startups, along with disruptive technology and ideas.


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