Cereal icon Post leads $12.5M series B round in PeaTos

Feb. 4, 2021

Healthy snack maker PeaTos said it has raised $12.5 million in a Series B funding round led by breakfast cereal icon Post Holdings Inc., known for such brands as Honey Bunches of Oats, Pebbles and Raisin Bran.

PeaTos, which makes chips out of peas, said the funding will enable it to “continue its mission to give Americans a new and better option to “junk food” snack brand giants…”

The company plans to use the funds to expand brand partnerships and strengthen relationships with its digital fanbase,  and to expand its reach with traditional retailers. PeaTos products are currently sold in 4,700 grocery locations.

The new funding from Post arrives less than six months after PeaTos closed a $7 million Series A round led by Chicago-based Jackson Springs Management Partners and Covington, Ky.-based Connetic Ventures.


[Photo: Hippeas Organic Chickpea Snacks]
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