MacFarms, Royal Hawaiian Orchards accelerate expansion into plant-based superfoods

Royal Hawaiian Orchards and MacFarms invest in additional plant-based protein products including Lavva nut milks and yogurts.

MacFarms LLC, a leading grower and processor of Hawaiian macadamia nuts is reporting that, in conjunction with its Royal Hawaiian Orchards (RHO) macadamia nut brand, the company made several strides in 2020 in spite of the pandemic has plans to grow its plant-based mission in 2021.

As a part of its strategy to expand in the plant-based superfood space,MacFarms' parent company, Health & Plant Protein Group Ltd. (ASX ticker HPP), has co-invested in Lavva nut milks and yogurts. Lava uses the pili nut and other real food ingredients to create delicious, functional foods. Since its founding, it has grown quickly and is now distributed through several major U.S. retail networks.

In 2020, Royal Hawaiian Orchards said it also hit several milestones to expand and deliver macadamia nuts and their heart-healthy benefits to people across the U.S., including shipping record revenues of macadamia nuts across all its sales channels. RHO achieved record shares as reported by AC Nielsen. RHO grew its market share in each period. At its current growth rate, Nielsen is forecasting RHO to become America’s No. 1 brand of macadamia nuts by the end of the current year.

Separately, and reinforcing its focus on better-for-you plant based alternative foods, MacFarms and RHO announced the sale of its ginger and tourism divisions and as a resulthas changed its name to Health and Plant Protein Group Ltd. HPP’s corporate strategy is to become the global leader in health and plant protein products that deliver heart health along with other functional benefits.