While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to game day with the highly anticipated return of Doritos 3D Crunch. To mark the occasion, Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.
Fans can get a first glimpse of the commercial in a teaser video Doritos [see here], which features Jimmy Kimmel introducing his mysterious talk show guest to a shocked Mindy Kaling. "Did you see him backstage? He's got a whole new look. Like a look that no one's ever had before," says Kimmel to Kaling referring to the mystery star.
The Super Bowl campaign is in support of new Doritos 3D Crunch, one of the most anticipated Frito-Lay product launches in memory, making it perfectly fitting for the Super Bowl stage. With the highly anticipated new product and a campaign on another level for the brand, Doritos returns to the Super Bowl in the biggest way possible to back up its award-winning legacy of the past two decades.
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