Chris Strong Appointed CEO of Habco Manufacturing

Sept. 28, 2020

Following a succession plan and new strategic direction implemented in 2018, HABCO’s Board of Directors has appointed Chris Strong to the position of Chief Executive Officer, effective immediately.

Chris joined HABCO in early 2018 in the capacity of President and Chief Strategy Officer bringing several years of industry experience with him. His career follows a progression of roles in sales, marketing and operations, working with and founding several start-ups and SMB’s in the manufacturing, distribution and disruptive technologies sectors.

“Chris has been instrumental in implementing an effective go-to-market strategy focused on market diversification, product innovation and manufacturing optimization. He is the logical successor to lead HABCO into the future as CEO”, stated Jim Maynard, HABCO Co-Founder and Executive Advisor.

“Most recently, with the onset of the COVID-19 Pandemic, we have been impressed with Chris’ unswerving composure, steering HABCO through some difficult waters.” said Diane Brown, Chair, HABCO Board of Directors.

For 2021, HABCO will continue to focus on market diversification which shall encompass several new product introductions.

About HABCO Manufacturing Inc. – For 65 years HABCO has designed and manufactured innovative commercial refrigeration products serving the beverage, food service, micro market , grocery & convenience retail, and pharmaceutical markets across Canada and the U.S. Having introduced many industry firsts including Cassette® Refrigeration that dramatically reduces down time, service costs and landfill demands at end of life, HABCO is a market leader with a reputation for product quality, longevity service experience. For more information visit 

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