Dunkin’ Appoints Philip Auerbach as Chief Digital and Strategy Officer

Dunkin' Brands Group announced that Philip Auerbach has been appointed to the newly created role of Chief Digital and Strategy Officer. Auerbach will oversee a new U.S. digital engagement team including business and consumer insights, media, digital marketing and customer care.

“Dunkin’ is doubling down on our digital platform and the relationship we have with our guests. Providing a more seamless, best-in-class restaurant experience enabled by technology is a cornerstone of the Dunkin’ U.S. Blueprint for Growth strategy. Phil is a transformational leader who has led the evolution of consumer and hospitality brands and will take our growing digital platform to the next level,” said Dave Hoffmann, Dunkin’ Brands CEO. “He will be supported by a top-tier team that includes two leaders who have already played significant roles in our digital innovation: Stephanie Meltzer-Paul, head of digital and loyalty marketing for Dunkin’ U.S., and Santhosh Kumar, head of Global IT. Both are being promoted to Senior Vice President in recognition of their many contributions to the Company.”