Flowers Foods Announces Retirement of Jeff Blalock, VP of Convenience Sales

July 22, 2020

Blalock held multiple sales management positions during his 46-year career with Flowers Foods.  

THOMASVILLE, Ga. – Flowers Foods, Inc. (NYSE: FLO), producer of Nature’s Own, Dave’s Killer Bread, Wonder, Tastykake, and other bakery foods, today announced the retirement of Jeff Blalock, vice president of convenience sales, effective July 24, 2020.

Blalock has been responsible for growing the company’s Mrs. Freshley’s and Tastykake snack cake business within convenience stores nationwide through both warehouse and direct-store-delivery (DSD) channels. Mrs. Freshley’s is sold nationally through customer warehouses; Tastykake is sold through Flowers’ DSD network.

During his 46-year career with Flowers, Blalock held a number of sales management positions at various bakeries, and was involved in Flowers’ DSD expansion into Texas and the Southwest in the 1980s. In 1990, he joined the company’s cake team, with a focus on developing cake sales through supermarket, club, and convenience stores.

“Jeff has been a valued member of our team and has worked hard to build our snack business,” noted Brad Alexander, Flowers Foods’ chief operating officer. “He also leaves a legacy of mentoring many individuals within the company who have gone on to hold key management roles. We thank him for his many contributions and wish him all the best in the future.”

Blalock has held leadership roles in the convenience store industry, serving on the board of the National Association of Convenience Stores (NACS) and on the NACS supplier board. He also has served as supplier member and supplier committee chair of the Georgia Association of Convenience Stores.

About Flowers Foods

Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of the largest producers of packaged bakery foods in the United States with 2019 sales of $4.1 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company's top brands are Nature's Own, Dave’s Killer Bread, Wonder, and Tastykake. Learn more at 

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