LesserEvil CEO: New VP Of Sales David Woods Is 'Passionate, Accomplished Leader' With 'Extensive Knowledge Of Our Space'

May 25, 2020

Editor's note: David Woods joins LesserEvil after nearly 15 years at Whole Foods Market. 

LesserEvil Snacks Welcomes Former Whole Foods Senior Category Merchant, David Woods, As Vice President Of Sales 

DANBURY, CT – MAY 20, 2020 LesserEvil is pleased to announce the appointment of David Woods as vice president of sales. Woods joins the award-winning better-for-you snack brand after serving nearly 15 years at leading natural foods retailer, Whole Foods Market, where Woods rose the ranks from the store level all the way up to his most recent role as senior category merchant. 

“We are thrilled to bring on such a passionate, accomplished leader as David Woods to join our snack family here at LesserEvil,” said President and CEO, Charles Coristine. “His extensive knowledge of our space, coupled with his experience on the other side of the aisle, will bring tremendous value to our team, as we continue to innovate and seek to deepen relationships with our partners and consumers alike.”

As a vertically-integrated company, LesserEvil is poised to leverage Woods' deep understanding of dietary trends, ingredients and flavors, while he leads the charge on sales & distribution development nationwide.  Demonstrated by the recent success of LesserEvil’s Valentine’s holiday popcorn program and the current roll-out of the summer seasonal program, Woods has hit the ground running in his new role.  

“Charles and I have collaborated now for years and I appreciate so much how he has built his business on unparalleled quality, transparency, sustainability and innovation,” says Woods.  “At this stage, I am really excited to help LesserEvil build on its leadership position by continuing to raise the bar on quality, seize on trends, and bring cool new products to our expanding footprint of availability.”  

Woods began his career at Whole Foods in 2006, working his way up from the store level in the Denver area, to regional grocery buyer at the Whole Foods’ office in Boulder, Colorado. From there, he received subsequent promotions to serve as associate coordinator of purchasing, followed by the role of senior category merchant, salty snacks and shelf-stable dips and salsas, which he held for nearly four years before joining Danbury-based LesserEvil. 

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About LesserEvil:

LesserEvil Healthy Brands, LLC transforms snack time into a mindful moment (by creating tasty, on-trend snacks from the cleanest, most sustainable and functional ingredients available). The Danbury, Connecticut-based company produces a premium portfolio of better-for-you snacks including Organic Popcorn, Grain Free Organic Paleo Puffs and Grain Free Egg White Curls lines. LesserEvil products are available through natural foods, conventional and specialty retailers nationwide. Visit www.lesserevil.com to shop and learn more.


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Snacks, salted snacks, bars


April 30, 2019
LesserEvil was founded in 2005. Its mission is to provide snacks that are not only lower in fat and calories, but also made with real, quality ingredients.