DEERFIELD, Ill., April 30, 2019 (GLOBE NEWSWIRE) -- Mondelēz International, Inc. (NASDAQ: MDLZ) today reported its first quarter 2019 results.
"Our strong start to the year demonstrates clear progress against our plans to accelerate volume-led growth by adopting a more consumer-centric and agile mindset,” said Dirk Van de Put, Chairman and CEO. "We continue to see solid fundamentals in our categories and key markets, including good momentum in emerging markets. Our progress reinforces our confidence that the investments we are making behind our global and local brands, our sales capabilities and our innovation will deliver sustainable long-term growth and create value for our shareholders."
Key Strategic Initiatives
The company made good progress against the strategies of accelerating consumer-centric growth, driving operational excellence and building a winning growth culture this quarter. Examples included:
- Broader Snacking: After successful expansion in Europe, the company launched chocobakery in India under the Cadbury and Oreo brands
- Investment in Global and Local Brands: Successful local adaptation of the global Oreo campaign in China alongside innovation on the local Pacific brand, entering the wafer segment
- New Marketing Playbook: Visible in markets including Brazil where the successful Chew2Relax brand equity campaign drove Trident brand results and share gain
- Agile Innovation: Entered into an adjacent category with PataMilka hazelnut spread in France in six months from idea to market
- Expansion of Channels and Key Markets: In markets including South Central Europe, investments in route-to-market, A&C and price pack architecture changes led to strong performance
- World-Class Supply Chain: Achieved greater efficiency, flexibility and quality in the North America Oreo supply chain enabling the strong brand growth in the U.S.
- Sustainable Snacking: Accelerated the company's sustainable cocoa sourcing commitment to cover 100% of chocolate globally by 2025, from over 40% today
- Local First Culture: Implemented new commercial business unit structure with decision rights and focused incentives aligned with growth.
