Feb. 5, London/Rotterdam – Unilever announces it has acquired the holding company of graze, the UK’s leading healthy snacking brand.
Founded in 2008, graze’s purpose is to put excitement into healthy snacking, providing a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients. Having started with a snack box delivery service, graze is now a multichannel brand, with products available via retail stores, ecommerce and direct to consumer.
With a broad portfolio of healthy snack products, graze accelerates Unilever’s presence in the fast-growing healthy snacking and out of home markets.
Nitin Paranjpe, President of Unilever’s Food & Refreshment business said: “graze is the leading healthy snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multichannel brand, graze offers personalisation, convenience and great nutrition, brilliantly meeting the needs of millennial consumers.
“Accelerating our presence in healthy foods and out of home this is an excellent strategic fit for the Unilever Food & Refreshment business, and a wonderful addition to our stable of purpose driven brands. We look forward to working with the graze team to grow the business, leveraging their tech and ecommerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way.”
Anthony Fletcher, graze CEO said: “This deal marks a transformational moment in graze’s growth journey. graze believes that learning from Unilever's sustainable living plan will become a key driver for the business.
“graze has an incredibly exciting future ahead as part of Unilever and we look forward to working closely with the team to keep on inventing new healthy snacks, as well as continuing to work to understand the role technology can play in improving the food industry.”
Terms of the transaction were not disclosed.