Sysco Announces Official Launch Of New Brand Tagline

Aug. 10, 2018

HOUSTON, Aug. 10, 2018 (GLOBE NEWSWIRE) -- Sysco Corporation announced the launch of its new brand tagline, “At the Heart of Food and Service.” The new tagline reinforces Sysco’s position within the foodservice industry. 

Sysco developed “At the Heart of Food and Service” using comprehensive customer facing research, which described the sentiment customers attach to the company’s brand. The research showed customers believe Sysco exhibits its core values while doing business, and the company provides service with passion and integrity. 

“Using deep customer insights, we ensure Sysco’s offerings resonate with our customers, communities and associates, and this is reflected in our new brand identity,” said Tom Bené, Sysco’s president and chief executive officer. “‘At the Heart of Food and Service’ demonstrates our unique position, not only as the industry leader, but also in how we go to market, with passion and innovation. In addition, ‘At the Heart of Food and Service’ reinforces our intense commitment to enrich our customers’ experience of doing business with Sysco.” 

“Sysco strives every day to be our customers’ most valued and trusted business partner,” said Bill Goetz, Sysco’s senior vice president, sales and marketing. “We deliver fresh foods, ideas and solutions, and support our local communities, with heart. Our brand identity embodies our focus to provide customers with what they need to be successful.” 

Sysco began the rollout of the tagline earlier this year, with the rebranding of its fleet graphics. Sysco trucks across the United States and Canada now highlight “At the Heart of Food and Service” and depict various Company product offerings, from farm to table. 

About Sysco 
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With over 65,000 associates, the company operates approximately 300 distribution facilities worldwide and serves more than 500,000 customer locations. For fiscal 2017 that ended July 1, 2017, the company generated sales of more than $55 billion. 

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