Experience A New Blend Of Education Introducing The Essence Of Coffee

July 26, 2018

(Chicago) – July 26, 2018 -- The brand new Essence of Coffee at the NAMA Coffee, Tea and Water Show 2018 (CTW) on Nov. 12-14 in New Orleans, delivers state-of-the-art content specifically tailored to help sales professionals, managers, route sales representatives and others who direct the growth of business, be at the cutting edge of today’s coffee experience. 


This quintessential 4-module coffee education series will take you on a journey starting with the origin of coffee to roasting, blending and creating the finished product. Learn about the coffee service industry’s evolution and explore new ways of growing sales and enhancing the customer experience. 

Coffee Concepts 

Monday, Nov. 12, 2018 • 1:00 – 3:00 pm 

Start with the origin of coffee from its history through roasting, blending and the finished product. 

It’s in the Cup 

Tuesday, Nov. 13, 2018 • 9:00 – 11:00 am 

Sample of a variety of flavor profiles and blends and continue with an overview of brewing equipment and the experience offered to the customer. Register for Coffee Concepts and It’s in the Cup, being offered for the first time at CTW 2018.  


Register today at www.coffeeteaandwater.org to save big with early bird rates and special group rates for operators.  Early Bird rates end September 12th.  

About CTW 

NAMA’s Coffee, Tea and Water Show is the largest event dedicated to the $4.25 billion U.S. coffee services industry. CTW showcases new technologies and industry trends that are impacting business and driving change.  


About NAMA 

Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry.  With more than 1,000 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on FacebookTwitter and LinkedIn.   


NAMA logo new 571a488f9cc3e

National Automatic Merchandising Association (NAMA)

May 7, 2009
Executive Staff Carla Balakgie, FASAE, CAE, President & CEO Dan Mathews, NCE5, CCS, Executive Vice President & COO Eric Dell, Senior Vice President, Government Affairs Dean Gilland...