Performance Foodservice Launches FarmSmart® Brand

June 12, 2018

RICHMOND, Va. — Performance Foodservice announced the launch of its FarmSmart® brand of cleaner label fresh and fully cooked chicken and ground beef protein products. 

“Today’s consumers are looking for cleaner label products from animals treated humanely and without artificial ingredients or additives,” said Steve Sands, Vice President of Protein. “Our FarmSmart brand offers the highest-quality protein products in the marketplace with unparalleled performance and consistency.” 

FarmSmart brand chickens are humanely raised cage-free in the U.S. and never given antibiotics or hormones. They are also part of Performance Foodservice’s PathProven® traceability program. From farm to plate, chickens and feed are traced throughout the process to guarantee product quality. Meanwhile, FarmSmart brand beef is sourced from cattle entirely grass fed on U.S. farms. 

Additional FarmSmart products including turkey, pork and assorted cuts of beef are in development and should be available soon. 

About Performance Food Group Company 

Through its family of leading foodservice distributors – Performance Foodservice, Vistar and PFG Customized – Performance Food Group Company (PFG) (NYSE: PFGC) markets and distributes more than 150,000 food and food-related products from 76 distribution centers to over 150,000 customer locations across the United States. PFG’s 15,000+ associates serve a diverse mix of customers, from independent and chain restaurants to schools, business and industry locations, hospitals, vending distributors, office coffee service distributors, big box retailers, and theaters. The Company sources its products from more than 5,000 suppliers and serves as an important partner to its suppliers by providing them access to the Company's broad customer base. For more information, visit