Brand launches smart Vending Machines with Playtex Sport Compact, designed to create a community of advice sharing among young athletes
SHELTON, Conn., Jan. 22, 2018 /PRNewswire/ -- Playtex Sport, in partnership with World Champion gymnast Aly Raisman, unveiled their first Playtex Sport Vending Machine installment at Chelsea Piers in New York City last Thursday. The interactive vending machine marks the next stage of the brand's efforts to provide girls with the tools and advice they need to pursue athletics and play on through their periods.
The machines are powered by users sharing their favorite sports advice with the hashtag #PlayOn – encouraging young women across the country to share the encouragement that shaped them. To celebrate women's athletics, the vending machines will also be live during select women's basketball games at the University of Connecticut and University of Texas.
Playtex Sport and Aly Raisman first kicked off their partnership in April 2017 to launch the Playtex Sport Compact, the most compact tampon on the market, based on length before extension vs. leading brands. Now, Playtex Sport and Aly are sharing Aly's own words of wisdom on product boxes found in the Playtex Sport Vending Machines.
"My support system has been so important to my success throughout my career, both in and out of the gym," Raisman said. "The advice I've received throughout my journey has helped shape me into the woman I am today and, just as I continue to receive advice from others, I would like to pass on what I've learned to the next generation. I'm excited to share my sports advice in partnership with Playtex Sport and hear what other girls have to share."
The Playtex Sport Vending Machines will dispense an 18-count Playtex Sport Compact box when the user shares sports advice with the hashtag #PlayOn on Instagram. From high-school swimmers to varsity volleyball players, the brand aims to establish an online movement to champion female athletes with inspiring sports advice while equipping them with a comfortable tampon and 360° Sport Level Protection®.
Where To Find It: Athletes looking to share their most valuable advice can find the Playtex Sport Vending Machine at three locations across the country:
- The Field House at Chelsea Piers: January 18 through February 18
- Gampel Pavilion at the University of Connecticut: Women's Basketball Games on Thursday, January 18 and Saturday, January 27
- The Frank Erwin Center at University of Texas: Women's Basketball Games on Saturday, February 10 and Monday, February 19
"Aly is an inspiration to many young athletes and Playtex Sport is proud to continue working with her," said Tom Blute, Senior Brand Manager Playtex Sport. "The Playtex Sport Compact was designed to keep young athletes comfortable and protected no matter where their day takes them."
Those who want to share their best sports tips and tricks but aren't near a Playtex Sport Vending Machine location can do so by including #PlayOn and tagging @PlaytexSport on their posts. Select users will receive their own box of Playtex Sport Compact tampons and gear designed to keep them in the game.
Playtex® Sport® Compact tampon
Featuring the most compact tampon, based on length before extension vs. leading brands, this line will keep you ready to show off your skills during try-outs without letting your period become a distraction. Now 30% smaller than your full size, Playtex® Sport,® based on length before extension, Compact is discretely pocket sized and provides the same 360° Sport Level Protection® and FlexFit® technology as a full size Playtex Sport tampon.
For more information on the Playtex® Sport® Compact, partnership with Aly Raisman and more, visit www.playtexplayon.com and follow the brand at www.facebook.com/PlaytexSport.
About the Playtex® Feminine Care Brand
The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.
About Aly Raisman
Aly Raisman is widely regarded as one of the most accomplished gymnasts in American history. A native of Needham, Massachusetts, Raisman is a two-time team captain, and World Champion. A leader on and off the floor, Raisman has used her platform to promote positive body image and to encourage everyone to be comfortable and confident in their own skin. In her New York Times best-selling memoir, – Fierce – she shares the highs and lows of her journey, including her survival of sexual abuse. Raisman continues to share her story to help advocate for sexual abuse survivors and push for systematic changes within the sport of gymnastics and society. Follow Aly on Twitter: @Aly_Raisman and Instagram/Facebook: @AlyRaisman
About Edgewell Personal Care
Edgewell Personal Care (NYSE: EPC) manufactures and markets a diverse range of personal care products in the wet shave, skin care, feminine care and infant care categories with well-established brand name products such as Schick® and Wilkinson Sword® men's and women's shaving systems and disposable razors; Edge® and Skintimate® shave preparations; Playtex®, Stayfree®, Carefree® and o.b.® feminine care products; Banana Boat® and Hawaiian Tropic® sun care products; Bulldog® skin care; Playtex® infant care products and gloves; Diaper Genie® and Litter Genie® disposal systems; and Wet Ones® moist wipes. ©2017 Edgewell.